Blogging can be very helpful in today’s social media marketing environment. Whether you’re a small business or a multinational company, blogging is essential to online marketing strategies. There four very important reasons blogging is important for business, which includes driving traffic, increasing your SEO/SERP, positioning your brand as an industry leader and developing better customer relations. The following explain why each point is important for business:
Drives Traffic to Your Site- Blogging gives your business the opportunity to create relevant content for you customers. Make the blog your websites foundation for you social media platforms. If you have your business on Facebook, Twitter, LinkedIn or Google+, you can post links –with relevant visuals- of your blog on your social site. This gives your social followers a reason to click through to your website. In addition, you can post links directly in your blogs to drive traffic to your landing pages of your site.
Increase SEO/SERP- Blogging will increase your SEO. Creating fresh content is still a key to outranking your competitors in the search engine results. Be sure to use keywords in your articles. Make a list of keywords, topics, and categories you want your business to be found with. Blogging regularly about your business, industry, and product or customer lifestyle will increase your search keywords.
Position Your Brand as an Industry Leader- Articles that are written will demonstrate your company as an industry leader. Be sure to post topics that resonate with your target audience and show your knowledge about your product or service. You customers will benefits from the learning you provide them with.
Develop Better Customer Relations- Blogs can provide another source to deepen the connection with your customers. When connecting directly on your site, your potential customers are able to get to know your products or services. You should also respond to customers comments and interact with your followers on social media.
If you have any questions regarding blogging, contact HCWI Online in Corona, CA at 951-371-9327 today! Or visit www.hcwionline.com for additional information regarding online marketing.
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